FASHION MARKETING & MANAGEMNT

FASHION MARKETING & MANAGEMNT

ADVANCED DIPLOMA IN FASHION MARKETING & MANAGEMNT

Duration 2 Years (Full Time)

Programme Overview

The course gives students the creative and technical knowledge and skills they need to become professionals in the fashion industry. Using an integrated approach, it takes students from design concepts and processes through to final production. Exploratory and experimental projects enable students to develop an in-depth understanding of fashion design. With a strong foundation in technical proficiency and a good eye for market trends, students are able to start honing their individual styles and identities through their collections.
Course Introduction

The curriculum of the programme will be delivered in a mix of teaching tactics ranging from lectures, demonstrations and seminars to tutorials and various assessment methods including assignments, presentations, research and development, projects, quiz and examinations. Throughout the programme, emphasis will be put on the fundamental conceptual abilities and aesthetic sensibilities of the students. The main objective of the programme is clearly about enabling students to develop basic tools that will be effectively used in the field of fashion and fashion marketing.

Years 1 level 4 (160 credits)

  • Colour Theory and Design Principles for Fashion Marketing Foundations
  • Fibers and Textiles
  • History of Costume 1
  • Histroy Costume 2
  • Academic Research and Communication Skills
  • Technical Drawing (Garment Typology)
  • Digital Photography
  • Fashion Marketing and Merchandising
  • 20th Century Styles and Trends
  • Introduction to Brand Management
  • Integrated Fashion Communication 1
  • Buying Principles
  • Product Development

Year 2 level 5 (160 Credits)

  • Fashion Coordination and Promotion
  • Consumer Behavior
  • Human Resource Management
  • Financial Management
  • Visual Merchandising
  • Global Supply Chain Management (Fashion Buying)
  • Sensorial Marketing
  • Fashion Marketing Project 1
  • Fashion Journalism
  • Fashion Marketing Project 2
  • Industrial Attachment
Fashion Buyer, Merchandiser, Event Manager, Brand Manger, Fashion Editor, Image Consultant/Coordinator, Costume Coordinator, Fashion Stylist, Market Researcher, Visual Merchandiser, Public Relations Officer.

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